by Anna-Cara Keim
Who doesn’t like a crusty and sweet cinnamon bun and a good, strong cup of coffee served in a chic, but relaxing environment?
This must have been exactly what Jahli Wahlsten must have thought when he set out to open his first Scandinavian style café on Golden Square in Soho in 2007. Four years later, there are now 3 branches of the Nordic bakery – the other two are in Marylebone – serving Nordic café staples that include delicious treats such as the Swedish Tosca cake, an almond cake topped with caramel, or open sandwiches on Finnish rye bread with herring and pickles or salmon.
The interior of each Nordic Bakery branch has been carefully chosen, and the table ware includes classic Finnish designs by Aino Aalto and Kaj Frank.
So why has the Nordic Bakery become such a success story? Other Scandinvian-inspired cafés exist in London, and there are even Swedish pubs and Danish restaurants. Indeed it appears as the popularity of Nordic design is currently experiencing its heyday. Yet, the Nordic Bakery remains unique with its perfect symbiosis between simple, home-made Nordic food and its classic, no-frill interior.
Nevertheless, as much as we appreciate the Nordic Bakery’s great success we sincerely hope that it will not turn into a bigger chain of stores that sees a reduction in quality and an increase in prices…
The Nordic Bakery London:
14a Golden Square, Soho
37b New Cavendish Street, Marylebone
48 Dorset Street