Meeting the Demographic Challenge in the Baltic Sea Region: The Best Agers Project

There are currently a  number of interesting projects happening in the Baltic Sea Region  that are financed by the European Union through its “Baltic Sea Region Programme”.
However, it was pointed out to Crossing the Baltic that some of these projects sadly remain completely unnoticed by the public – even within the region.

The Best Agers project is one such example. Challenged by the demographic change it is the aim of the project to raise the profile of the 55+ generation. Younger generations are encouraged to abandon their prejudices and view the older generation as a unique source of experience and inspiration. A documentary film maker made four short films about “Best Agers” from Denmark, Germany, Latvia and Sweden. They are hugely inspiring – even for us younger ones.

“They prove that they are successful not even though they are older but because they are older.”





The Best Agers Project:

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